At the last two
Super Conferences, we've been testing a system to manage and measure instructors. We give every attendee a few "tokens" when they sign up. Whenever someone wants to reward an instructor, he can give them any or all of his tokens.
This can be for anything -- seeing a great pickup live, useful infield tips, something powerful during a presentation, feedback during live exercises/drills in the breakout room, even informal 1-1 coaching or Q&A outside the session, etc. We leave it entirely up to each client. Clients know best what is most valuable for them. They can distribute their tokens however they want -- spread them around or give them all to one instructor.
There are so few objective, quantitative ways to measure dating coaches. We used to do this with feedback forms, but everyone got so close to 10 out of 10 that it was meaningless. Data has to have variation to be meaningful.
Alright, enough preamble. Let's get to the gossip.
We started this at the
2008 Super Conference. We only kept track of the top vote getters and at the end there were two guys well ahead of the pack.
Cajun and
Soul.
Cajun wasn't a surprise. He's always been a crowd favorite. Check out this mid-2008
poll of our then-lead instructors. People
love him on
Keys to the VIP. He's so damn funny and borderline obnoxious but totally pulls it off. And guys realize that if you can do that well without a wingman in 3-minute sets with the pressure of cameras everywhere and it about to go on national TV, he'd probably off the hook when he can game on his own terms. And they're right. There's another part of his appeal too, being like 5'4 and stuff. It's really tough to point at
Cajun and say - well maybe he can do that, but I can't. That's pretty inspiring.
Of course, fame won't get you anywhere at Super Conference. If you're not helping clients, you're not getting tokens. But every time I looked around, I saw Cajun with a client here, Cajun having lunch with some guys there, etc. It's obvious he was contributing value beyond the amazing presentations and infield demos and coaching he was doing.
Soul surprised me a bit more. Partly because I didn't know him that well. I met him a couple of times on trips to London (Love Systems doesn't make anyone an instructor until I meet them personally and put them through all kinds of torture - learned that lesson), and he seemed decent, but I didn't know much about him.
(Kind of funny now -
Soul's bio page and
Soul's blog are both packed with stuff. People who take his
Day Game workshop know exactly what they're getting into with him. I think that's great.)
In the end, Soul won. So we invited him up on stage to give the closing remarks. After all, he's the one people learned most from, so let's give them more of what they want.
Client comes first, right? What we didn't expect is how much of a benefit that would be to him. The "Soul Explosion" of 2009 (he's probably been our most prominent instructor) is in part due to people wanting to see more of the guy who was the best of the best.
So coming into this year's Super Conference, there was a lot of anticipation about tokens. We expanded the system:
* Everyone plays. If you got no tokens, you couldn't say you weren't playing. Everyone is accountable.
* Some junior instructors were making the case that they should be given more responsibility. This was their chance to prove that clients would benefit from that.
* There was about 15 potential new instructors ("workshop assistants" or "approach coaches"). They'd already been nominated by two senior instructors and were in Vegas for me to evaluate them. I told them that they are playing too. Think you're as good as our current instructors? Prove it.
The system did exactly what we wanted it to. Every Love Systems instructor is an instructor because they're passionate about what we do, was themselves a former client and knows how much Love Systems helps, and wants to give back. But let's be honest; everyone wants to be recognized among their peers for their contributions. Instead of doing a great, we all wanted to do the absolute best possible job.
We had about 35+ instructors and assistants there, so we'll skip straight to the top 6.
#6.
Braddock (42 tokens). Did a killer presentation on boundaries and disqualification. Amazing infield and is so experienced as a senior instructor that there's nothing he hasn't seen before, question he can't answer, or student he can't help. Anyway, you guys know Braddock. Moving on...
#5
Daxx (43 tokens). Daxx? Really? I love the guy, but before Super Conference I thought of him as a good, solid, junior instructor with potential. He hasn't been on many
interview series (which is where guys usually get known) because he's been traveling so much. I didn't even give him a speaking slot on the main stage, which makes his showing all the more powerful. He damn well will have one next year. Or more. Clearly the world wants more Daxx and over the next year we're going to find ways of doing just that. (Start with
his blog)
#4
Cajun (47 tokens) . Yeah. Him again.
#3
Keychain (59 tokens). Are you fucking kidding me? I mean, I know who Keychain is, but you probably didn't. Unless you read his
most excellent blog or have been on a
bootcamp where he was one of the junior instructors, you probably haven't met him. Or heard of him. Seriously. The guy's a junior instructor, coming into Super Conference with all the big boys and almost won the whole damn thing. From the feedback I got from students, it sounded like he was the second coming. When I left Vegas, I told him, "we have a lot to talk about." I'm not sure what exactly that is, but like Daxx, the world needs more Keychain. His breakthroughs, especially on rapid sexual escalation, need to be shared.
#2
Soul (66 votes). I had a little betting pool going and I picked Soul to win. There's no rule you can't win two years in a row - we have a similar competition among instructors to create the most value on The Lounge and the same person seems to win month after month - and I thought he had. We were counting backstage and Soul was tied with another guy at 65. Then someone came in and said "I forgot my last token." I looked at it: Soul. I was about to go onstage and announce when one of the staff said wait, we're doing a recount. (We should have got the instructors in to observe and try to disqualify hanging chads). And then the winner was..
#1
Future (69 votes). Future's been on one hell of a journey. I was his instructor back when it was
Mystery Method Corp and he took his bootcamp - and
will never forget his reaction when I taught him about vocal projection. His fingerprints are all over some of the best and most influential
interview series. He co-created
Breakthrough Comfort. From scratch. Some of his writings have turned into major classics of the field, like
Kill Beatrice. Even today I get notes from people telling me to thank the guy who wrote Kill Beatrice.
And then he quit.
It's easy to get burned out in this field. These days we enforce rest on instructors who are showing the signs (you can't do this job to the standards we expect if it's just a job -- you have to be passionate and dedicated even when things are going wrong). And Future got burned out. For about a year and a half.
Last summer, we were privileged to have him rejoin Love Systems, starting with the
Advanced Bootcamp at the Playboy Mansion. Led by Savoy & Future, we had 12 clients with us (full). 8 of them went home with Playboy girls.
5 years ago, it was a big deal for anyone to get a Playboy girl, and it took work. 5 years later, more than half of clients go home with one on the first night. If they have the chance to work with Future, that is.
Future is also a far more interesting writer than I am, so why not follow me over to
Future's blog now and congratulate him.